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The Lead - Signposts for Quality Improvement

03.11.2026

The Lead - Signposts for Quality Improvement

Tags: Equity, Economic Updates

Citigroup Economic Surprise Index Based on U.S. Dollar

(01.02.2003-03.05.2026)

We started this year by analyzing how “quality” stocks experienced historic headwinds last year in terms of relative performance in the market, according to BofA’s strategy team. Last month we discussed how investors define quality, typically those companies with strong balance sheets/stable earnings (see “The Lead” ‒ February 2026) and provided perspectives on this term. In a client meeting this month, the conversation turned beyond defining quality to when quality stocks may experience an improvement in relative performance.

We went back and looked at performance over the last two decades, looking for common themes. We believe the first component that drove improved relative performance in quality stocks was the attractiveness of earnings stability that we discussed last month. It appeared to us that the greater predictability and stability of future earnings growth became more attractive after speculative recovery trades were exhausted. When might we see this occur this cycle?

As stock prices tend to follow earnings growth, we think stocks with profits tied to the ebbs and flows of the macro economy or temporary stimulus experience may hit their limit in terms of earnings potential. As their earnings begin to revert back to more historic profitability levels, the stability of earnings that quality stocks provide may offer greater relative value. The chart at the top of this page measures the level of economic surprises over time. As surprises decline from current elevated levels, we believe quality stock performance may improve. The second chart below shows how a broader lift in profit margins has benefitted many industries. Again, looking back, as the percentage of companies with rising margins began to decline, and showed a tendency to favor companies with more consistent earnings, stability, and predictability.

Percent of S&P 500® Industries with Rising Gross Profit Margins

(06.30.1986-09.30.2025)

Relative Valuation: Quality versus Low-Quality Large Cap Stocks

We believe one definition of quality is that, all else being equal, investors may be willing to pay a higher price to acquire the asset. If that definition is correct, the market may appear to be offering quality stocks at a discount. The chart on this page shows the relative value of high- and low-quality stocks based on their debt ratings across a number of valuation measures. Across each assessment shown, in our opinion, quality appears to be on sale.

As always thank you for your interest and trust managing your investments.


Disclosures

Past performance is not indicative of future results. Any type of investing involves risk and there are no guarantees that these methods will be successful. Economic charts are provided for illustrative purposes only. The information provided herein is subject to market conditions and is therefore expected to fluctuate.

The opinions contained in this presentation reflect those of Sterling Capital Management LLC (SCM), are for general information only, and are educational in nature. The opinions expressed are as of the date of publication and are subject to change without notice. These opinions are not meant to be predictions and do not constitute an offer of individual or personalized investment advice. They are not intended as an offer or solicitation with respect to the purchase or sale of any security. This information and these opinions are subject to change without notice. All opinions and information herein have been obtained or derived from sources believed to be reliable. SCM does not assume liability for any loss which may result from the reliance by any person upon such information or opinions.

Investment advisory services are available through SCM (CRD# 135405), an investment adviser registered with the U.S. Securities & Exchange Commission (SEC) and an indirect, wholly-owned subsidiary of Guardian Capital Group Limited. SEC registration does not imply a certain level of skill or training, nor an endorsement by the SEC. SCM manages customized investment portfolios, provides asset allocation analysis, and offers other investment-related services to affluent individuals and businesses.

Sterling Capital does not provide tax or legal advice. You should consult with your individual tax or legal professional before taking any action that may have tax or legal implications.

The securities described are neither a recommendation nor a solicitation. Security information is being obtained from resources the firm believes to be accurate, but no warrant is made as to the accuracy or completeness of the information.

The volatility of an index varies greatly. All indices are unmanaged and investments cannot be made directly in an index.

The S&P 500® Low Volatility Index measures performance of the 100 least volatile stocks in the S&P 500. The index benchmarks low volatility or low variance strategies for the U.S. stock market.

The Russell 1000® Value Index tracks the performance of the 1,000 largest publicly traded companies in the U.S., representing a significant portion of the overall market capitalization of U.S. equities.

President Donald Trump declared Liberation Day on April 2, 2025, announcing broad tariffs to reduce trade deficits and revive U.S. industry.

Technical Terms: Earnings per share (EPS) is a commonly used measure of a company's profitability. It indicates how much profit each outstanding share of common stock has earned. Generally speaking, the higher a company's EPS, the more profitable it is considered to be. (Technical definitions are sourced from Corporate Finance Institute and Investopedia.)

The Chartered Financial Analyst® (CFA) charter is a graduate-level investment credential awarded by CFA Institute — the largest global association of investment professionals. To earn the CFA charter, candidates must: 1) pass three sequential, six-hour examinations; 2) have at least four years of qualified professional investment experience; 3) join CFA Institute as members; and 4) commit to abide by, and annually reaffirm, their adherence to the CFA Institute Code of Ethics and Standards of Professional Conduct.

Since we began publishing The Lead in 2015, our primary purpose has been to communicate our investment philosophy and process as an investment advisor in the context of changing markets. In creating portfolios that differ from our benchmarks by focusing on characteristics that have a long term history of attractive relative returns according to Ned Davis Research, the portfolios are different from the benchmarks and as a result there can be periods where results differ including below benchmark performance. Since strategies are oriented toward the long term characteristics, if those characteristics are out of favor over a period of time, the given strategy’s performance could be challenged in terms of relative performance. While Sterling believes active professional investment management that employs a consistent process with a long term orientation and aligned with client interests offers benefits, management fees to support the active approach can be higher than certain alternatives. When hiring an investment manager we believe it is important to monitor the investment risks taken including sector concentrations, portfolio turnover, and the impacts of dividend policy changes.

About the Author


Photo of Charles Wittmann

Charles Wittmann, CFA®

Co-Portfolio Manager

Charles Wittmann, CFA®, Executive Director, joined SCM in 2014 and has investment experience since 1995. Chip is Co-Portfolio Manager of the Equity Income strategy. Prior to joining SCM, he worked for Thompson Siegel & Walmsley as a portfolio manager and (generalist) analyst. Prior to TS&W, he was a founding portfolio manager and analyst with Shockoe Capital, an equity long/short hedge fund. Chip received his B.A. in Economics from Davidson College and his M.B.A. from Duke University's Fuqua School of Business. He holds the Chartered Financial Analyst® designation and served as President of CFA Society Virginia from 2012-2013.

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